Online cigarettes news
Read cigarettes and tobacco news, resources & information. Smoke-discount-cigarettes.com
provides you the most reliable, source of information in the tobacco world.
See all
cigarettes news...
Warning
International Law requires that consumers of cigarette products must be at least
21 years old.
Payment method
Attention: you can buy smoking cigarette at ourcheap discount store with Visa Cards
only.
We accept VISA Cards payments !
Discount Cigarettes Online News
"BAT Russia" promotes a new Kent HD
Thursday, April 23, 2009 (GST)
"BAT Russia" conducted an advertising campaign for the launch of new brands of Cigarettes - Kent HD. Campaign Slogans:Taste in high resolution Kent HD - a clear and expressive flavor Kent.
Creative concept developed agency G2 London, and the adaptation involved agency G2 Moscow. For commentary on the creative concept Sostav.ru turned to Natalia Pavlova, head of the group brands "BAT Russia": "To bring the benefits of the new Cigarettes Kent HD to consumers in the use of innovative advanced triple carbon filter, in communication, we focused on the taste of Kent which became more clear and expressive. "
Advertisements will be placed at points of sales, media, shopping malls, airports and on the website brand Kent, which is available only to adult smokers: each visitor must undergo a registration process and to confirm their age and smoking status. The target audience of the campaign - adult cigarette smokers and the average premium price segments.
"BAT Russia" launched the Golden Runo Cigarettes with an updated design of the package
In April 2009, "BAT Russia" launched Cigarettes Runo Gold - a modern version of the legendary Russian brand. Packaging design the Golden Fleece has been updated, but has retained a traditional style for the brand.
The new mark is represented in two versions: Classic Gold Runo with the content of 10 mg tar and 0.6 mg of nicotine; Golden Runo original content with 7 mg tar and 0,5 mg nicotine.
Right to manufacture brands have factories «BAT-Java» in Moscow and «BAT-STF» in Saratov.
Maximum retail price - 10 rubles per pack.
«We aim to ensure that the portfolio" BAT Russia "was a balanced representation in all price segments of the Russian tobacco market, launching not only a bonus but inexpensive brand. The modern version of the Golden Fleece was created for a wide range of consumers and will be available to any adult smoker, regardless of income level », - said Natalia Pavlova, head of group brand« BAT Russia ».