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The new design of packing is developed for start in Russia of Cigarettes Capri
Friday, March 27, 2009 (GST)

In the Russian tobacco market there is a new mark from «British Amerikan Tobakko» – Capri. Sales will begin in the end of March in shops of Moscow and St.-Petersburg, and after a month – in national retail. The brand is presented in a format of superthin Cigarettes (super slims) and in two versions: Capri Rosso with the maintenance of pitch of 7 mg and 0,6 mg of nicotine; Capri Azzurro with the maintenance of pitch of 4 mg and 0,4 mg of nicotine. Capri – the international mark existing on variety of the markets «British Amerikan Tobakko». In particular, the brand is presented in Japan, China, Brazil and Iceland. The new design of packing has been developed for start in Russia for Capri. The new mark is made at factory "Bath-JAVA" in Moscow. The maximum retail price is established at level of 25 roubles for a pack. «For anybody not a secret that the segment of superthin Cigarettes promptly develops in Russia: For the last years it has increased approximately three times and now occupies almost the tenth part of the market, – Natalia Pavlova, the head of group of trade marks « Bath Russia». – Such development of a segment occurs in many respects thanks to growth of sales in a price range to 34 roubles for a pack. « Bath Russia »reacts to this tendency of the market and deduces a new brand in a growing segment"."Bath Russia" has let out a novelty - Pall Mall Nanokings in format Compact King Size In the end of February, 2009 retails Pall Mall Nanokings, new mark of format Compact King Size have begun. Russia – the first market «British Amerikan Tobakko» on which there were these Cigarettes. New ruler Pall Mall Nanokings includes three versions: Blue with the maintenance of pitch of 7 mg and 0,6 mg of nicotine; Amber with the maintenance of pitch of 4 mg and 0,4 mg of nicotine; Silver with the maintenance of pitch of 1 mg and 0,2 mg of nicotine. Pall Mall Nanokings it is made at factory "Bath-SPB" in St.-Petersburg. The maximum retail price Pall Mall Nanokings – 28 roubles. «Format Compact King Size started« Bath Russia »in 2007, has made break in the Russian market and has formed the whole niche of similar offers. The average price segment in which mark Pall Mall is positioned, too actively develops: Following the results of 2008 it occupies more than 26 % of the Russian tobacco market. Following these two tendencies, we have presented to the Russian full age consumers Pall Mall Nanokings », – Natalia Pavlova, the head of group of marks« Bath Russia ».